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W.K. Kellogg Foundation releases new evaluation resource

Deidre Huntington, communications manager
Tel: 269.969.2166

BATTLE CREEK, Michigan – Today the W.K. Kellogg Foundation (WKKF) released The Step-by-Step Guide to Evaluation: How to Become Savvy Evaluation Consumers, a resource for their grantees, nonprofits and community leaders. The guide makes evaluation best practices accessible to busy nonprofit directors and staff members, giving them a hands-on learning tool for refining programs and reporting results. The Step-by-Step Guide to Evaluation can be downloaded at the Kellogg Foundation website. 

“Putting this tool in the hands of people working to change their communities is an important part of our commitment to children,” said La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation. “This resource combines emerging research from the field of evaluation with on-the-ground lessons from our grantee communities, in particular their experience integrating racial equity principles into evaluation practice.”

The Step-by-Step Guide to Evaluation is a successor to the foundation’s original Evaluation Handbook, first published in 1998 and revised in 2004. The handbook has been in steady demand since its release and remains one of the most downloaded or requested resources today. According to Huilan Krenn, director of learning and impact at the W.K. Kellogg Foundation, “We’ve learned from our grantees what well designed, evidence-based programs can mean for children, families and communities. With that in mind, we’ve crafted the guide to share those lessons with organizations and their partners as they use evaluation to strengthen their work and widen its impact.”

The Step-by-Step Guide to Evaluation is an easy-to-read manual to help people less familiar with evaluation practices to learn more about project assessment and measurement. Brief examples and exercises for applying each chapter’s lessons are included.

Learn more about new features, tools and lessons in The Step-by-Step Guide to Evaluation.


The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal pioneer, Will Keith Kellogg, is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life.

The Kellogg Foundation is based in Battle Creek, Michigan, and works throughout the United States and internationally, as well as with sovereign tribes. Special emphasis is paid to priority places where there are high concentrations of poverty and where children face significant barriers to success. WKKF priority places in the U.S. are in Michigan, Mississippi, New Mexico and New Orleans; and internationally, are in Mexico and Haiti.

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