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New Web Tool Explores Produce Markets

Food and Society grantee helps producers evaluate local market opportunities

Local markets are often underutilized by small farms because of the presence of large-scale marketers, grocers, and retail outlets, but the Center for Transportation Research and Education and the Leopold Center for Sustainable Agriculture at Iowa State University have developed a Web-based tool to assist producers in evaluating local marketing opportunities. The Iowa Produce Market Potential Calculator can be used to compare a farm’s production capabilities with Iowa consumption patterns.

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