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Iowa State University Study Shows Positive Economic Impact of Iowa Farmers’ Markets

By: Leopold Center for Sustainable Agriculture
Publication: News Release

Farmers’ markets not only are a great place to get fresh produce, flowers and baked goods, they also may generate an estimated $20.8 million in sales and more than 325 jobs for the Iowa economy.

“There’s more hidden economic value in Iowa’s farmers’ markets than meets the eye,” said Rich Pirog, who directs the Leopold Center’s Marketing and Food Systems Initiative and the regional foods group. “Farmers’ markets and other efforts that support locally grown and processed foods have a positive impact on the regional economy.”

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