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Grant for Cause Marketing Campaign – deadline 7/31/06

Bemporad Baranowski Marketing Group Offers In-Kind Services Grant for Cause Marketing Campaign

  Deadline: July 31, 2006

  Bemporad Baranowski Marketing Group ( http://www.bbmg.com ), a
  New York-based marketing agency dedicated to socially
  responsible brands and organizations, invites applications for
  the “It’s How We Live” Grant, a package of in-kind services
  worth $100,000 to create and launch a cause marketing campaign
  for a nonprofit organization and its corporate partner.

  Cause marketing (or cause-related marketing) is any initiative
  that joins a company with a nonprofit organization in marketing
  efforts designed to raise awareness for and inspire action
  around a chosen cause, while supporting the corporate product or

  Each grant application must include one U.S. 501(c)(3) nonprofit
  organization and one U.S. corporate partner. (Nonprofit organi-
  zations without an existing corporate partner are encouraged to
  review BBMG’s online “Tips for Nonprofits” on finding and
  approaching potential partners.)

  BBMG will craft the winning partnership’s campaign strategy,
  message, and materials, and has assembled a team of partners to
  help ensure the campaign will find, inspire, and motivate its
  targeted audiences. The team’s donated services include market
  research; strategic planning; campaign branding; collateral
  design; Web site design, programming, and hosting; public
  relations; video production; media training; newswire distri-
  bution services; and direct marketing.

  Applications will be judged by BBMG and a panel of industry
  experts based on the following criteria: potential for impact
  on the targeted cause and business goals; commitment level of
  applicant team; availability of existing (no-cost) applicant
  resources and communications tactics; cultural relevance of
  cause; and overall alignment with BBMG values and experience.

  Visit the “It’s How We Live” Web site for complete program
  details and application, as well as information on cause
  marketing and BBMG’s Tips for Nonprofits.

  RFP Link:

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