Bemporad Baranowski Marketing Group Offers In-Kind Services Grant for Cause Marketing Campaign
Deadline: July 31, 2006
Bemporad Baranowski Marketing Group ( http://www.bbmg.com ), a
New York-based marketing agency dedicated to socially
responsible brands and organizations, invites applications for
the “It’s How We Live” Grant, a package of in-kind services
worth $100,000 to create and launch a cause marketing campaign
for a nonprofit organization and its corporate partner.
Cause marketing (or cause-related marketing) is any initiative
that joins a company with a nonprofit organization in marketing
efforts designed to raise awareness for and inspire action
around a chosen cause, while supporting the corporate product or
service.
Each grant application must include one U.S. 501(c)(3) nonprofit
organization and one U.S. corporate partner. (Nonprofit organi-
zations without an existing corporate partner are encouraged to
review BBMG’s online “Tips for Nonprofits” on finding and
approaching potential partners.)
BBMG will craft the winning partnership’s campaign strategy,
message, and materials, and has assembled a team of partners to
help ensure the campaign will find, inspire, and motivate its
targeted audiences. The team’s donated services include market
research; strategic planning; campaign branding; collateral
design; Web site design, programming, and hosting; public
relations; video production; media training; newswire distri-
bution services; and direct marketing.
Applications will be judged by BBMG and a panel of industry
experts based on the following criteria: potential for impact
on the targeted cause and business goals; commitment level of
applicant team; availability of existing (no-cost) applicant
resources and communications tactics; cultural relevance of
cause; and overall alignment with BBMG values and experience.
Visit the “It’s How We Live” Web site for complete program
details and application, as well as information on cause
marketing and BBMG’s Tips for Nonprofits.
RFP Link:
http://fconline.foundationcenter.org/pnd/10002084/itshowwelive
