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Consumers eager to know more about environmental, social impacts of food they buy

By: Jennifer McNulty
Publication: US Santa Cruz Currents

According to a UC-Santa Cruz survey, consumers are eager to know more about the environmental and social impacts of the food they buy, and they’d like to get the information when they make their purchases. That’s the word from researchers at the University of California, Santa Cruz, who surveyed consumers to find out what people want to know about their food and what factors would influence their purchasing decisions.

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