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Seeds of Hope Video, Booklet, Receive National Honors

The W.K. Kellogg Foundation’s “Seeds of Hope” video and companion booklet by the same title have received separate national awards for excellent content and quality.

The video has been named winner of the prestigious Telly Award “Non-Broadcast Video, Social Issues” category. The Telly is one of the most sought-after awards in the TV, commercial and video industry.

The booklet was honored at the National Agri-Marketing Association’s “Best of NAMA” awards presentation April 15, 2003, in San Diego, Calif., where it won first place in the “Persuasive Writing” category.

The award-winning video and booklet advanced the view that community-based food systems offer enormous potential for bringing food security to people in poor, developing countries and can be engines of economic activity for communities in developed countries as well. Gotham Pictures of New York, N.Y., filmed and produced the video. The booklet was produced and published by Hickman + Associates, Carmel, Ind.

The content for the video and booklet was based on the Salzburg Seminar session, “Achieving Food Security Through Community-Based Food Systems,” held May 1-8, 2002, at the Seminar’s facility in Salzburg, Austria. The session was made possible by a grant from the W.K. Kellogg Foundation.

“We are using the video and booklet to help communicate the tremendous opportunities that community-based food systems offer to help alleviate food insecurity and stimulate the economies of rural communities around the world. We are extremely pleased to see both recognized for their quality,” says Dr. Oran Hesterman, program director for the Foundation’s Food Systems and Rural Development programming area.  

The W.K. Kellogg Foundation was established in 1930 “to help people help themselves through the practical application of knowledge and resources to improve their quality of life and that of future generations.” Its programming activities center around the common vision of a world in which each person has a sense of worth; accepts responsibility for self, family, community, and societal well-being; and has the capacity to be productive, and to help create nurturing families, responsive institutions, and healthy communities.

To achieve the greatest impact, the Foundation targets its grants toward specific areas. These include: health; food systems and rural development; youth and education; and philanthropy and volunteerism. Within these areas, attention is given to exploring learning opportunities in leadership; information and communication technology; capitalizing on diversity; and social and economic community development. Grants are concentrated in the United States, Latin America and the Caribbean, and the southern African countries of Botswana, Lesotho, Mozambique, South Africa, Swaziland, and Zimbabwe.

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