WKKF News Archive April 2005

WKKF News Archive April 2005

New York Times Article Highlights Tohono O'Oodham Diet

For the sake of their health, as well as their cultural heritage, the Pima and Tohono O'odham tribes of Arizona are being urged to rediscover the desert foods their people traditionally consumed until as recently as the 1940's.

For full article, please see:

State of 21st Century Rural America Seminar Explored Policies and Practices to Invigorate America’s Rural Communities

Rural development, health and education leaders from across the nation met March 20-22, 2005, in Washington, D.C., at the W.K. Kellogg Foundation’s seminar "The State of 21st Century Rural America: Implications for Policy and Practice," seminar to explore innovative policies and practices to invigorate our country's rural communities.

The seminar looked at issues and opportunities impacting rural communities in all regions of the country. The program included group discussions focused on rural economic development, education, rural philanthropy and the rural/urban continuum, community building, securing resources and leveraging change. United States Secretary of Agriculture Mike Johanns keynoted the seminar.

For more information on the seminar including the seminar’s daily newsletter, news stories filed from the seminar and news releases and publications released, click here.

The seminar was one of a series of six that the W.K. Kellogg Foundation is hosting in 2005 to mark its 75th Anniversary year.

Boston Globe Article Highlights FAS Grantees: New Entry Sustainable Farming Project and Nuestras Raices

You can travel in your backyard by planting an international cook's garden. Many Asian, South American, and African vegetables and herbs are no more difficult to grow than commonly available vegetables.

\One group [Frank Mangan] works with is Nuestras Raices (''Our Roots"), a nonprofit in Holyoke that grows Puerto Rican vegetable seedlings and produce that involves 95 families in eight community gardens. Jaimie Iglesias is one of the founders. ''We do the real plants from Puerto Rico that my relatives and friends send seeds for, and we sell the plants and produce to our gardeners, to the neighbors, and to people from different towns such as Springfield and Chicopee."

For full article, please see:

Group promotes their rural town as tourist destination

Tourism can be a major economic driver for many rural communities. In New Hampshire the Women's Rural Entrepreneur Network (WREN) is promoting Bethlehem as a tourist destination through a travel, storytelling CD and a print brochure relaying the history of this fascinating town. Artists are engaged through WREN’s art gallery, retail store (Ovation), on-line store (www.theshopatwren.com) and festivals. WREN also hosts a street banner competition to encourage artists to create banners that promote and beautify Bethlehem. A new marketplace facility is in the planning stages for WREN, and it will include a kitchen incubator to support food entrepreneurs.

WREN is an entrepreneurship support organization that uses community building as a pathway to developing individual entrepreneurs (microenterprises) and to revitalizing a community. It provides learning and earning opportunities for its 600 members, 375 affiliated businesses, and the surrounding region. Its mission is to support better lives and livelihoods by providing the expertise, resources, connections, access to markets, capital, and technology to encourage greater prosperity.

WREN is receiving support for its work through the Sustainable Tourism Learning Cluster of the Association for Enterprise Opportunity (AEO). AEO’s Rural Microenterprise Learning Clusters Project is a two-year initiative (2003-2005) supported by the W.K. Kellogg Foundation. Learning clusters are groups of people from different backgrounds – but usually with similar interests – who come together to share experiences and resource information and to identify successful practices.

WREN has found that belonging to an intense network of other practitioners allows them to access concrete examples and new ideas that are immediately applicable. “Participating in this national Learning Cluster has given us the language, tools, and best practices to grow our capacity in sustainable tourism work,” says Natalie Woodroofe, executive director of WREN.

For more information about AEO and the Rural Microenterprise Learning Clusters please see www.microenterpriseworks.org.

For information about WREN visit www.wrencommunity.org or www.theshopatwren.com.

Study reveals a rural America ignored by federal government

Washington State Grange News, January 2005

See full article at:

Program Cultivates Leadership for a Changing Agriculture

The Cultivating Leadership for a Changing Agriculture (CLCA) program is helping individuals, organizations and collaborations achieve positive change in agriculture through (1) Leadership training for individuals, (2) Helping agricultural organizations improve their management and strategic effectiveness, and (3) Fostering better understanding and working relationships among diverse constituencies.

The CLCA is itself a collaboration of diverse groups, namely the Council of Agricultural Science and Technology (CAST) and the Institute for Conservation Leadership. That unlikely program partnership is finding success as the trainers are modeling the spirit of partnership in the workshops they are holding.

For example, CLCA assisted the Northern Plains Sustainable Agriculture Society, the Crop Science Society of America and the American Society of Agronomy to work together on a new model for participatory plant breeding where farmers will partner with plant breeders, agronomists, land-grant universities and scientific societies to save genetic strains. The project has gained a large number of partners in addition to those attending the Shared Leadership workshops.

Since 2001 the program has served 51 organizations and 158 participants directly, and many more are involved through follow-up consulting and outreach. Workshops have been attended by 15 CAST member organizations, 27 non-profit sustainable agriculture organizations and nine university-based centers.

“I don’t think the American Society for Horticultural Science (ASHS) would be as far along as it is, and have made the strides that it has made, without the whole CLCA program. I really believe that strongly. It has just got us immediately thinking outside our traditional boxes,” said the ASHS’s Michael Neff.
CLCA is supported by a grant from the W.K. Kellogg Foundation. For more information about the CLCA program visit www.cultivateleaders.org or www.icl.org.

USDA Investing in Programs for Rural America

USDA TV VNR, April 7, 2005


Small Community Quarterly Newsletter Focuses on Rural Entrepreneurial Development

Among many critical issues facing small towns and rural areas is job development, especially the creation and growth of new businesses. Research shows that entrepreneurial activity is strongly associated with overall economic growth in a community or region. But the benefits of entrepreneurship, especially high-growth entrepreneurship, are not evenly spread throughout the U.S. Compared to urban and suburban areas, rural communities and distressed inner-city neighborhoods are home to fewer and less successful entrepreneurial ventures.

The Small Community Quarterly published by the National Center for Small Communities (NCSC) focuses on why and how to spur entrepreneurial development, especially the role of local policymakers in supporting and rewarding entrepreneurship. Every day, small city mayors, township supervisors and county commissioners make policies that directly affect small business development.  “The Quarterly also provides these local elected officials information to help them become better managers and administrators, thereby giving them more time to focus on rural development work,” says Quarterly editor Faye Kann.

“The newsletter is published in hardcopy, and electronically, and posted on the Web at www.smallcommunities.org,” says Kann. Hard copies are distributed to the office of every U.S. senator and representative, congressional rural caucus members, national rural network members, the National Association of Towns and Townships (that makes it available to its 55,000 members) and to those who subscribe. For a free subscription to the electronic newsletter go to www.smallcommunities.org.

A W.K. Kellogg Foundation grant to the National Center for Small Communities to inform and educate policymakers on critical rural issues has supported the Small Community Quarterly since the fall of 2003.

For more information about the NCSC visit http://www.natat.org/ncsc/Default.htm.

NPR discusses W.K. Kellogg Foundation-sponsored "Media Covereage of Rural America: 2004 vs. 2005"

NPR "Talk of the Nation" interview with Center for Media and Public Affairs' Matthew Felling on the W.K. Kellogg Foundation-sponsored "Media Coverage of Rural America: 2004 vs. 2002," April 11, 2005

For the full story, go to:

Press willfully ignorant of U.S. rural life

Much of the press is apathetic toward America's heartland and clueless about the rural way of life, according to a two-year study of press coverage.

See the full article at:

Pilot program serves gourmet breakfasts in Berkeley elementary school

The food that began rolling out at LeConte this week has to measure up to some of the toughest school food guidelines in the nation: no hydrogenated oils, no dyes or preservatives, no refined sugars, no bovine growth hormones and absolutely no genetically altered "Frankenfood."

For full article, please see:

FAS Grantee, Community Involved in Sustaining Agriculture, Receives $13,890 USDA Rural Development Grant

Rep. John W. Olver (D-1st District) today announced that USDA Rural Development has awarded $13,890 to Community Involved in Sustaining Agriculture (CISA) of western Massachusetts. The funding will assist local sheep farmers expand a successful wool blanket initiative and help keep sustainable agriculture viable in western Massachusetts.

Time Magazine Features LaDonna Redmond and Institute for Community Resource Development

With a grant from the W.K. Kellogg Foundation, Redmond's nonprofit group, the Institute for Community Resource Development, has teamed up with five Chicago universities to study Austin's broader food needs. They have already started nutrition classes and salad bars in neighborhood schools and are planning to build a large food coop. Says Redmond: "Eating is a political act." 

For full article, please see:

Heifer Ranch's Garden Grows

Fresh, organic vegetables, herbs and flowers soon will be available to a small group of central Arkansans who purchase annual shares in Heifer Ranch's community-supported agriculture project.
Heifer Ranch offered its first such program in 1995 to just eight shareholders. This year the nonprofit organization plans to sell the equivalent of 40 full shares - enough produce for 4-6 people, costing $565 - or 80 half-shares - enough for 1-2 people, costing $315.

For full article:
Go to www.ardemgaz.com
Click on "Digital Archive"
Type "Heifer Ranch" into search engine.
You may purchase full article ("Heifer Ranch's Garden Grows") for $1.95

Local Foods Flavor College Cafeterias

An estimated 200 colleges and universities have programs to incorporate locally grown food into their student dining programs, said Kristen Markley, who oversees the Farm to College program for the Community Food Security Coalition, a not-for-profit group devoted to creating local food networks.

For full article, please see:
This article require free registration to the Chicago Tribune's site to view.

Media's portrayal of rural America

A study by the Center for Media and Public Affairs for the W.K. Kellogg Foundation looked at how the major media portray rural America and how their portrayal change during a presidential election year. It compared urban media coverage of rural America from January through June 2002, with the election-charged period June to November 2004. Rural subjects appeared in 57 percent more stories in 2004 than in 2002.

Read full the editorial at:

June 20, 2005

Most Popular Resources

W.K. Kellogg Foundation Logic Model Development Guide

Nonprofits today are being pressed to demonstrate the effectiveness of their program activities by initiating and completing outcome-oriented evaluation of projects. This guide was developed to provide practical assistance to nonprofits engaged in this process. In the pages of this guide, we hope to give staff of nonprofits and community members alike sufficient orientation to the underlying principles of "logic modeling" to use this tool to enhance their program planning, implementation, and dissemination activities.

Feb. 2, 2006

Template for Strategic Communications Plan

This template will help you to create a strategic communications plan. Print it off and fill it in as you work with your team on developing your organization's plan.

Jan. 26, 2006

W.K. Kellogg Foundation Evaluation Handbook

This handbook provides a framework for thinking about evaluation as a relevant and useful program tool. It was written primarily for project directors who have direct responsibility for the ongoing evaluation of W.K. Kellogg Foundation-funded projects.

Jan. 1, 2010

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“Empleen el dinero del modo en que crean conveniente, siempre y cuando promueva la salud, la felicidad y el bienestar de los niños.” - Will Keith Kellogg

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