Hilda Colon is the executive director of Nuestras Raices. She was previously the organizing director for Nuestras Raíces and oversaw community organizing, outreach and leadership development. Colon has developed a gardening program for girls with women gardeners as mentors, developed women’s leadership and entrepreneurship groups, worked on environmental justice campaigns and has served as interim director of the organization. Colon's work contributed to a two-hundred percent rise in voter registration and participation in Holyoke’s Latino community during the 2004 Presidential Election. Colon has served on the Board of Directors of the Valley Opportunity Council for two years.